Trademark Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most dear business asset. There is a type of misconception that registering a company, purchasing the names and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise on whether to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the option to stop others from the brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description of your business’ offerings provides the legal specifics of a security program. It is important that the range of goods and/or services that the business produces is correctly classified into one of the 45 separate categories in the market.

It is important to spotlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the company and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark objection online reply filing India application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the associated with trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval to be the exclusive user belonging to the specified trademark for the plethora of goods and services sent applications for under the application.